Six Sigma is a data-driven quality management methodology that reduces process variation. Commonly implemented in manufacturing environments to boost productivity while cutting costs without compromising product quality. However, many organizations wonder if it can be applied to Sales and Marketing processes because these departments cannot exert control over customer purchasing decisions. How Does Six Sigma Work? Six Sigma aims to streamline processes and reduce waste in any business, saving on production costs, materials, labor costs, compliance fees due to regulatory violations and more. This can provide significant cost-cutting advantages that will benefit any organization significantly. Step one in measuring current process performance from a customer-centric viewpoint involves employing the SIPOC model. The next step in problem-solving involves identifying its root causes through Lean analytical tools and Six Sigma statistical hypothesis testing techniques. A cross-fu...
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